Explore why the most dynamic leaders are building strategies for agile event marketing with a focus on scaling in-person and virtual events that are fast, flexible, and hyper-effective at driving meaningful connections.
The old way of doing event marketing—a large, inflexible investment in a small number of tentpole events—doesn't fit into a business world that demands adaptability and speed.
But there's no substitute for IRL connections, so the most innovative businesses are focusing on scaling local and hybrid events that are fast, flexible, and hyper-effective at driving meaningful connections.
Key Topics:
What agile event programs are and why they're essential
Strategies and tools for building agile event marketing
How to scale agile event programs without losing brand integrity or valuable data
Steps you can take right now to introduce agile event marketing into your business
2 Park Ave, New York, NY 10016
Everyone agrees that demands on networks will increase, but preparing for that reality takes open conversation.
Join us in New York for Meter Circuit, on June 2nd, where IT and technology leaders come together to connect, share, and take stock of where networking is headed.
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Key topics:
Peer networking
Connect with a curated group of IT leaders and partners in your city.
Shape the discussion
Your insights will be heard – and debated. Learn what your peers are preparing for with their networks.
Under the hood
Hear directly from Meter on platform direction, ask questions, and get hands on with the product.
Schedule
12:00 PM – 1:00 PM
Lunch & Networking
1:00 PM – 1:30 PM
Opening remarks
We’ll open the day with our perspective on the state of enterprise networking.
Anil Varanasi — Co-founder and CEO Meter
1:30 PM — 2:15 PM
Product keynote
A technical walkthrough of Meter's full-stack approach to hardware, software, ISP, operations, and autonomous networks.
Fran Tello — Sales Engineering, Meter
2:15 PM – 2:30 PM
Break
2:30 PM – 3:00 PM
Customer & partner fireside chat
Hear new perspectives and best practices from Meter customers, partners, and networking experts.
Sarah Quon — Head of Marketing, Meter
Tim Moon — Manager, Data Center Services, Bridgewater
Rob Krasko — Head of Network Infrastructure, Bridgewater
3:00 PM – 3:30 PM
Industry outlook
Analysts and industry experts share what’s top of mind for them on networking, cloud, AI, and security.
Anil Varanasi — Co-founder and CEO, Meter
Scott Robohn — CEO, Solutional
3:30 PM – 4:15 PM
Meter Q&A
Direct access to Meter leadership across sales, partnerships, product, and engineering.
4:15 PM – 6:00 PM
Networking reception
Connect with Meter, our partners, and fellow IT and networking leaders in your region.
A Guide to Agile Event Programs that Can Survive Anything
Explore why the most dynamic leaders are building strategies for agile event marketing with a focus on scaling in-person and virtual events that are fast, flexible, and hyper-effective at driving meaningful connections.
Crisis Mode: Ideas for Managing Events in Challenging Situations
Learn strategies, experiences and lessons learned from top event marketing leaders who have walked through the fire more than once and lived to talk about it.
The old way of doing event marketing—a large, inflexible investment in a small number of tentpole events—doesn't fit into a business world that demands adaptability and speed.
Lucy Hernandez is senior director of product marketing at Openform, where her goal is to help people unlock the power of in-person events. Prior to Openform, she led global product marketing teams.
